Global Digital Marketing Specialist

Farkas Kiss Endre legjobb állása ABB

Bewerbung fur R&D Fullstack-Engineer (m/w/d) - Geschäftsbereich Electrification, ASKI Energy

Levél szövege

Lieber ABB!

Ich möchte mich bei Ihrem Unternehmen als Global Digital Marketing Specialist bewerben. 
Ich bin ein Fullstack-Entwickler, bei dem ich meine 10-jährige Erfahrung mit verschiedenen Technologien einsetzen kann.

Ich habe meinen Lebenslauf an diese E-Mail angehängt.

Wir freuen uns darauf, von Ihnen zu hören!


Endre Farkas Kiss "Sodika"
Java and PHP Fullstack Developer, Nudist, Vlogger

https://www.linkedin.com/in/farkas-kiss-63bb9210a
https://sodika.org

Álláshirdetés szövege

Global Digital Marketing Specialist
Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
If you are a marketer who lives and breathes digital, we want to talk to you. We are looking for a Global Digital Marketing Specialist, reporting into the Head of Digital Marketing within the Energy Industries Division, to transform, track, and optimize our web platforms in pursuit of best-in-class buying experience for our customers. You will be accountable globally for our web presence with goals of driving brand awareness and demand generation, for our automation and electrical solutions, services and products catering to industries such as Power Generation, Water, Oil and Gas, Chemicals, Pharmaceuticals, Refining, New Energies and more. You will work in diverse and multi-lingual markets with large geographic coverage, with cross business teams and communication functions, collaborating and aligning with Process Automation Business Area and ABB Group communications strategy and digital focus.
This position reports to
Global Marketing Communications Manager
Your responsibilities

Translate the business goals of the division into concrete, creative and actionable digital marketing plans for web, and programmatically execute them with the business area publishing team
Serve as SME in the area, and work with division stakeholders to brainstorm new and creative growth strategies to transform the divisions web presence optimizing user experience, driving traffic, generating demand and delivering best in class CX
Regularly conduct research, competitive analysis, identify trends, and optimize spend and performance based on the insights. Evaluate emerging technologies and provide perspective for adoption where appropriate.
Own cadence of measuring and reporting performance and assess against goals (ROI and KPIs)
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, to instrument conversion points and optimize user funnels
Collaborate with colleagues accountable for social media, marketing automation campaigns and lead generation and qualification to validate web strategy factors in omni channel principles & are always customer centric
Leverage business area operations team, agencies and other vendor partners to deliver projects

Your background

8+ years proven working experience in digital marketing, preferably in B2B
Knowledge of content management system & website analytics tools (e.g., Sitefinity, Adobe Experience Manager, Google Analytics, NetInsight, Omniture, WebTrends)
Demonstrable experience leading and managing SEO/SEM, display advertising campaigns, optimizing landing pages and user funnels with A/B and multivariate experiments
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking & highly organized and detail oriented.
Degree in marketing or a related field
Excellent communication (fluency in English), presentation, and interpersonal skills

More about us
ABB Energy Industries is enabling safe, smart and sustainable projects and operations for businesses across the oil, gas, chemicals, life sciences, power generation and water sectors. Driving integrated solutions that automate, digitalize and electrify industry we connect our people and technology to help our customers adapt and succeed. With over 50 years domain expertise, we continue to innovate and reshape traditional approaches across the energy sector with our technologies designed to improve operational efficiency, reduce risk, reduce energy consumption and waste. We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com. Work model: hybrid #LI-hybrid